About Us

What Are We Doing?

That’s the question our company founder asked himself.

Working with agencies as both a client and as an employee for 20 years, it became evident that digital marketing had caught everyone off-guard. While marketing fundamentals essentially stayed the same, discovering how to apply them to new tools became a challenge.

Unsure how it all really worked, both digital advertisers and marketing agencies fumbled their way through the early stages.

Marketing Agencies Slow to React

The beginning of PPC and digital marketing opened up a whole new world for many businesses—literally. The small or medium-size business now had competition from competitors from all over the world.

With everybody jumping on the pay-per-click bandwagon, agencies attempted to catch-up, and businesses desperately needed someone to get them in the game. The result would be success for those who figured it out, and millions of dollars wasted for those who didn’t.

The Percentage of Ad Spend & Flat Fee Structure

Sticking with what they knew—and what clients didn’t know, agencies charged clients a percentage of the total money invested in advertising. Agencies simply attempted to translate their traditional campaigns into digital form.

Many businesses realized that digital marketing needed to be managed differently than traditional marketing campaigns. PPC specialists and consultants began using a flat fee for digital marketing campaign management.

The Problem With Both Fee Structures

The weakness for advertisers in both fee structures would be the lack of accountability by the agency or consultant.

If the advertiser complained they weren’t attracting customers or leads, the account manager would simply point to clicks, page visits and a host of other metrics that signified the digital campaigns did do their job.

Digital advertising offers an advantage over traditional channels—the ability to track ads directly to individual transactions. Owners no longer accepted the lack of business outcomes.

The Digital Solution Advertisers Prefer

Advertisers won’t hesitate to invest in promotion that delivers the results they want. Any consumer will invest in something that delivers the desired results.

Digital advertising has failed to deliver for too many advertisers for a simple reason. Digital advertising consultants and agencies have never been held accountable for business outcomes.

Advertisers would prefer to pay the results that allow their business to be successful. Clicks cost money that owners want to recoup. They want accountability from their digital marketing consultant or agency.

Performanced-Based is the Accountability Businesses Want

Acute Angle Marketing saw the need for digital marketing driven by desired business outcomes.

Our team has years of experience in various industries and disciplines within not just digital marketing, but marketing fundamentals as a whole. We realize clicks don’t constitute business success.

We have the experience and knowledge to drive those types of business results. We thrive on being accountable to our clients. We don’t charge clients to have us watch clicks accrue. You only pay our agency when you get the desired business outcome.

That means advertisers only pay fees when they get more customers, leads, registrations or whatever makes their business successful.

We invite you to contact us to discuss your advertising needs and business goals. We’re here to help you achieve your goals.