Social video—video social media posts, gets more engagement and has a stronger influence on your potential customers.

It can get easy to fade into the wash of millions of social media timelines. Even once you’re able to attract your own followers, the challenge becomes keeping users engaged. Getting them from your social media timeline to your website or in your store location can be an even bigger hurdle.

Look to social video, or video posts on social media feeds to help overcome your obstacles.

The most recent Sprout Social Index™, Social Media Trends report highlights the powerful impact social video has for businesses when implemented correctly. Over 90% of the companies surveyed said they acquired new customers through social media video.

Almost 60% of social media users prefer video content over all other types of social media. The majority, 66%, say short-form video is the most engaging social media content.

Below we’ve listed some of the more interesting findings and tips to improve your social media video You can download the entire report at the Sprout Social website (we highly recommend your do.)

85% of Facebook Videos are Watched Without Sound

No sound? Who knew so many people could read lips. This fact sounds crazy, until you think about how users interact with social media.

The large majority of users access social media via a mobile device. Also consider that by default, social media mutes feed video and adds captions.

Key Takeaways:

• Get rid of lengthy intros. Get to the point quickly
• Place logos and copy where captions won’t obstruct their view
• Make sure your video visually tells a story
• Audio quality will be important. Fuzzy sound will mean poor automated captions

73% of businesses report acquiring new customers from an Instagram Story.

Instagram has become increasingly popular. In fact, people watch more Instagram stories than any other social media platform other than YouTube. Most, 93% of Instagram users watch videos weekly on the channel.

If you’re targeting the 18 to 35 crowd, you’ll find plenty of them on Instagram.

Key Takeaways:

• Use Instagram Stories as much as possible. Stories have the most viral potential and will spread the word far and wide
• Keep Instagram Stories short and too the point. Get to the action within the first 5 seconds
• Don’t be afraid to use Instagram Live to tell your story in real-time. It creates an authenticity that can’t be duplicated

70% of users say they bought a product after seeing it on YouTube.

Seeing is believing has never been more important than in current times. The unfiltered world of social video quickly removes the varnish and reveals the reality of how consumers view your product or service. Consumers love this aspect of social media.

YouTube has become society’s largest infomercial. The reach that can be achieved via a YouTube campaign or organic post has few equals in the social media world.

With the introduction of YouTube Shorts, users now have an equivalent to the Instagram Story with the same viral nature but larger reach capabilities.

Key Takeaways:

• When linked back to your website, YouTube videos have a huge impact on your SEO
• Do your keyword research before creating your video titles. YouTube SEO will be just as important as Google SEO (same people own both.)
• YouTube Shorts will need to be in a vertical format. You might need some editing help if you’re using excerpts from a horizontal formatted video

Need Help With Social Media Video?

Acute Angle Marketing offers video editing services specifically for social media marketing. Our services allows customers an unlimited number of social media videos of up to 5 minutes in length.

Sound interesting? Contact us today to get started.